Bringing the count up to a whopping five storefronts in Saudi Arabia, Breitling made further inroads into the Kingdom with the launch of a new boutique in Riyadh’s plush Roshn Front development. Following the Maison’s now-signature style, with a relaxed, industrial loft feel to the 168 square metre space, the vintage décor and modern design meld seamlessly to evoke the brand’s values. And with a coffee bar and lounge included in the design, it’s bound to become a hub for Riyadh’s watch lovers.
“We are thrilled to be expanding in Saudi Arabia, which is a key market for us, by opening our third boutique in Riyadh,” said Breitling Middle East managing director Aed Adwan. “This boutique stands out as it features a coffee bar and outdoor terrace, which is the first-ever concept for Breitling in the Middle East and a new experience for our customers in Riyadh.”
