Shihab Kunhahamed, Founder, Dubai Watch Union and e-commerce platform The Watch Kompany
Instagram handle: @dubaiwatchunion
Hi Shihab and welcome to our Insta-Slowdown! Let’s take the time to get to know you better… Who are the minds behind Dubai Watch Union?
My colleague Isa Ishaque and I are Indian expatriates who have made the UAE our home since childhood. We have both built our careers in the travel industry, which has afforded us the opportunity to explore and experience a variety of cultures. Additionally, we have participated in several prestigious watch exhibitions, including Watches and Wonders and British Watch Days, which have enriched our knowledge and appreciation of the watchmaking industry.
Dubai Watch Union is one of our favourite Instagram accounts, because we’re always fascinated by the wrist candy and fun events that you post. What brought this platform to life?
During the COVID pandemic, Dubai Watch Union emerged as a passion project. With the support of Isa, we joined forces with leading watch brands and retailers in the region, and before we knew it, we had developed a thriving community. We’ve successfully introduced and welcomed watch enthusiasts to various watch launches and brand activations, fostering a shared love for horology.
When Dubai Watch Union began to gain traction and followers, did it all happen at once or was it a slow and steady process?
Our steady growth on Instagram reflects our dedication and passion for horology, even as we balance our day jobs. Creating and sharing worthy content is a challenging journey, and each day brings new lessons that inspire us to improve and evolve.
What’s your favourite kind of content to create?
Unboxing new watches with a flair for the quirkiest and most imaginative presentation.
What, in your opinion, is the best thing about having founded Dubai Watch Union?
The opportunity to connect with a vibrant community of watch enthusiasts. It’s incredibly rewarding to share knowledge, celebrate craftsmanship and promote a passion for horology, all while fostering friendships and collaborations within the industry. The platform allows us to showcase unique timepieces and culture, creating a space where collectors and newcomers alike can come together to appreciate the art of watchmaking.
Anything else you think we should know about you and your community?
It’s important to know that Dubai Watch Union is not just about watches; it’s about building a community that values craftsmanship, creativity and connection. We strive to host events and discussions that educate and inspire our members, celebrating both established brands and emerging artisans. Our mission is to make horology accessible and exciting for everyone, regardless of their level of expertise. Whether you’re a seasoned collector or just starting your journey, there’s a place for you in our union.
The Insta-Essentials
Dubai Watch Union’s Shihab Kunhahamed shares his top social media tips for establishing a healthy following and a thriving community…
1. Stay authentic: Be true to your passions to build trust.
2. Engage with your audience: Foster conversations and respond to comments.
3. Consistent quality content: Focus on high-quality posts and maintain a consistent style.
4. Post regularly: Stick to a schedule to keep your followers engaged.
5. Collaborate with others: Team up with like-minded individuals to reach new audiences.
6. Share your journey: Be open about your experiences to inspire connection.
7. Stay patient and persistent: Growth always takes time, so try to embrace the process without discouragement
