Swiss Watchmaker Blends Tradition and Innovation in Homage to Holy Month
Luxury watchmaker TAG Heuer celebrates the spirit of Ramadan with its new “Time is a Gift” campaign, a breathtaking tribute to the significance of time and the sacred traditions of the holy month. Drawing inspiration from the lunar cycle, TAG Heuer’s collection shines under the desert moonlight, highlighting the brand’s commitment to both its heritage and cutting-edge craftsmanship.
Carrera Collection: A Ramadan Radiance
At the heart of the campaign lies the iconic Carrera collection, embodying Ramadan’s elegance and enduring spirit. The TAG Heuer Carrera Date 36mm stands out with a delicate snail-brushed pink dial encircled by a flange set of shimmering diamonds mirroring the brilliance of the Ramadan moon. The automatic timepiece, nestled within a sleek stainless-steel case, offers both contemporary style and a graceful nod to Arabian heritage.
A Modern Classic: The TAG Heuer Carrera Chronograph
For those seeking a bold fusion of heritage and innovation, the TAG Heuer Carrera Chronograph makes a striking statement. Its vibrant teal green dial, a nod to the brand’s motorsport roots, stands out against the campaign’s dramatic desert nightscapes. This timepiece offers more than just a striking aesthetic; it boasts TAG Heuer’s in-house Heuer 02 movement, visible through the exhibition case back, and an 80-hour power reserve. The luxurious black alligator leather strap completes the sophisticated package.
TAG Heuer: Where Legacy Meets the Moment
This Ramadan campaign underscores TAG Heuer’s enduring dedication to timeless design and technical mastery. “Time is a gift,” the campaign reminds us, and TAG Heuer’s timepieces are both a celebration of this gift and a means to mark its passage during this sacred season.
