It’s no secret that Dubai Watch Week is widely regarded as the horological industry’s favourite fair, thanks in no small part to its friendly atmosphere, gorgeous surroundings, biennial timeline and that little sprinkle of stardust that only Dubai knows how to do. But this time around, for its 10th year and its seventh edition, DWW is set to return bigger, bolder and more immersive than ever before. From 19 to 23 November 2025, the global epicentre of horological culture shifts to Dubai Mall and Burj Park, as the fair marks its seventh edition — and a decade since its founding — with more than 90 of the world’s most revered watchmaking brands in attendance.
“The increasing interest from brands and partners ahead of this year’s edition has been rewarding and humbling,” says Hind Seddiqi, CEO of Dubai Watch Week. “Our goal is to create a memorable experience for guests by refreshing our programming concepts and curating activations that will continue to inspire the industry and visitors from across the world.”
Horological heavyweights like Rolex, Audemars Piguet, Van Cleef & Arpels, Hublot, Chopard and Chanel anchor the show this year, with dedicated stand-alone installations. But beyond the marquee names, it’s also a platform where independents and micro-brands shine — a signature of Dubai Watch Week’s commitment to the full spectrum of horological artistry.
In addition to the main brands exhibition, which will showcase everything from ultra-niche independent watchmakers to the grand Maisons, the 2025 edition will introduce interactive sessions, creative collaborations and education-driven panels designed to foster deeper connections between watchmakers, collectors and inquisitive visitors.
Free and open to the public, Dubai Watch Week continues to reject the sterile trade fair model in favour of a vibrant cultural encounter — part think tank, part luxury festival. Founded in 2015 by Ahmed Seddiqi & Sons, Dubai Watch Week has since grown into a celebration of horological excellence, with satellite events taking place as far afield as London and Hong Kong, and the jewel in its crown remaining the salon that takes place every second year in its home city. Both seasoned collectors and curious newcomers can expect first-look novelties, panel talks with industry visionaries, hands-on workshops and rare opportunities to engage directly with the masters behind the craft.
Curated under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, the event will unfold across an expansive 200,000 square feet in the heart of Downtown Dubai, framed by the Burj Khalifa and the Dubai Fountain — setting the stage for a truly unforgettable celebration of craft, innovation and time itself. Backed by key partners including the Dubai Department of Economy and Tourism (DET), Dubai Culture and Dubai Mall, the event positions the city not just as a shopping capital but as a serious player in the global luxury and horology conversation. As the industry looks to the future, Dubai Watch Week 2025 invites the world to slow down, look closely, and celebrate the artistry of time — all done in the way that only our city can.
Register your attendance at Dubai Watch Week for free at www.dubaiwatchweek.com
Who’s On The List?
Is your favourite brand set to make an appearance?
A. Lange & Söhne, Angelus, Arnold & Sons, Armin Strom, ArtyA, Artime, Atelier Wen, Beda’a, Bell & Ross, Behrens, Biver, Bovet, Bremont, Chronoswiss, Cyrus Watches Genève, Czapek & Cie, David Candeaux, De Bethune, Doxa, Duke, Favre Leuba, F.P. Journe, Frederique Constant, Genus, Greubel Forsey, H. Moser & Cie., Hautlence, Haute-Rive Watches, Hermle Drehteile Und Uhren GmbH & Co. KG, HYT, ID Genève, Jacob & Co., Jean Rousseau, Kollokium, Konstantin Chaykin, Kross Studio, Kudoke, Kurono Tokyo, L’Epée, La Fabrique du Temps Louis Vuitton, La Vallée, Laurent Ferrier, Louis Erard, Louis Moinet, Ludovic Ballouard, MEC Watches, Miki Eleta, MB&F, Ming, Moritz Grossmann, Nivada Grenchen, Nomos Glashütte, Norqain, Oris, Parmigiani Fleurier, Perrelet, Raketa, Raul Tena, Ressence, Rexheler Rexhepi, Roger Dubuis, Roger W Smith, Rudis Sylvia, Schwarz Etienne, Singer Reimagined, Speake-Marin, Studio Underd0g, Trilobe, Tutima, Ulysse Nardin, Urwerk, Vanguart, Velini Watches, Voutilainen, Vyntage Horology and more.
