The world of luxury jewelry in Dubai just got a little more dazzling. Damas, the Middle East’s renowned purveyor of international designs, has partnered exclusively with iconic Spanish jewelry house Carrera y Carrera, bringing 135 years of exquisite craftsmanship to the region.
Unveiled amidst the opulence of Atlantis The Royal, the launch event marked a significant milestone for both brands. Damas, solidifying its reputation as the region’s “House of International Jewellery Design,” now offers discerning clientele access to Carrera y Carrera’s celebrated collections, including Origen, My Angel, Bohemia, and Gardenia.
Each piece from these collections tells a story. They are a harmonious blend of Spain’s rich history and vibrant culture, reimagined through a contemporary lens. From bold statement pieces to delicate, intricate designs, Carrera y Carrera caters to diverse tastes, all while maintaining an unwavering commitment to quality and artistry.
“This partnership is a testament to Damas’ dedication to bringing the best of global jewelry to the Middle East,” said industry analyst . “Carrera y Carrera’s entry into Dubai is not just a launch; it’s a cultural exchange, a fusion of heritage and modernity.”
The sentiment was echoed by Damas CEO Luc Perramond, who emphasized the brand’s commitment to providing customers with the pinnacle of luxury and craftsmanship. Grigoriy Kurnosov, CEO of Carrera y Carrera, expressed his excitement about introducing Dubai to the brand’s unique blend of Spanish art, passion, and history.
The collaboration promises to be a boon for the UAE’s luxury market. Carrera y Carrera’s unique aesthetic, steeped in tradition yet undeniably modern, is poised to resonate with the region’s sophisticated clientele. This isn’t just about buying jewelry; it’s about acquiring a piece of art, a story, a legacy.
With Damas leading the charge, Dubai is fast becoming a global hub for luxury jewelry. The introduction of Carrera y Carrera further cements this status, promising a future where tradition and innovation seamlessly intertwine.
