The contemporary design studio and showroom was presented to VIPs at trendy Roka Restaurant
Never has cultural pride been so chic — and so desirable. Wearing its heart on its sleeve, Saudi-based jewellery Maison Charmaleena has been making waves with its traditionally-styled yet innovative pieces since its inception in 2012, founded by sister duo Leena and Hala El-Khereiji. The pair took the occasion of Riyadh Fashion Week as an opportunity to present their new appointment-only private showroom and design studio to a select group of VIPs, who were invited to Roka Restaurant and treated to new drops from the stunning Tales & Treasures collection.
The new studio is a space where, with a personalised, one-to-one service, the sibling team can help clients tailor-make their own designs — be they customised pieces from the Charmaleena calligraphy collections or bespoke charms with special meanings. From the classic Charmaleena palm tree to pieces depicting vintage photographs, there’s something for everyone with this inventive brand. And now there’s another location for Riyadh-based fans to get to know it even better.
