AWR Lifestyle, the distinguished division of AW Rostamani Group known for its cutting-edge business solutions, has unveiled an exciting new venture in the luxury market. In an announcement that promises to redefine the landscape of high-end timepieces in the UAE, AWR Lifestyle has become the exclusive distributor for Bianchet, the acclaimed Swiss luxury watchmaker, marking Bianchet’s official foray into the regional market.
This strategic partnership underscores AWR Lifestyle’s commitment to establishing a unique and opulent presence in the UAE. It is a testament to the company’s ongoing pursuit of delivering unparalleled luxury experiences to its discerning clientele. By bringing Bianchet to the UAE, AWR Lifestyle continues to elevate its portfolio with brands that exemplify exquisite craftsmanship and innovative design.
Bianchet, founded by the visionary husband-and-wife duo Rodolfo Festa Bianchet and Emmanuelle Festa Bianchet, is celebrated for its remarkable tonneau-shaped skeleton tourbillon watches. What sets Bianchet apart is its pioneering integration of the golden ratio and the Fibonacci sequence into its design philosophy. This fusion of art, science, and craftsmanship results in timepieces that are not only visually stunning but also mathematically harmonious.
Moreover, Bianchet’s innovative use of high-density carbon composite infused with titanium dust marks a ground-breaking achievement in the watchmaking industry. This material choice offers unparalleled durability and sophistication, further solidifying Bianchet’s reputation for pushing the boundaries of luxury watchmaking.
John Knight, Director of AW Rostamani Lifestyle, expressed his enthusiasm about the collaboration, stating, “Partnering with Bianchet is a unique privilege. Its dedication to excellence, innovation, and pushing luxury watchmaking boundaries fits the AWR Lifestyle vision. Together, we aim to enrich, inspire, and captivate the ambitious, the achievers, and everyone who appreciates the art of precision and splendor.”
The partnership was celebrated at an exclusive launch event on May 29th, held at the Royal Penthouse of the Mandarin Oriental Jumeira. The event was graced by the presence of the Bianchet founders and several representatives from AWR. Guests were treated to an exclusive viewing of the new Flying Tourbillon Sport GMT model and the award-winning Flying Tourbillon Grande Date collection, including the limited edition Bianchet x Maserati-MSG Racing timepiece.
This launch event not only highlighted the exquisite craftsmanship of Bianchet’s watches but also reinforced the brand’s commitment to excellence in both sports and luxury. Bianchet’s collaboration with Maserati MSG Racing showcases a mutual dedication to pushing the boundaries of style and performance through exceptional design and engineering.
Further emphasizing the synergy between athleticism and luxury, Bianchet has enlisted renowned sports figures as brand ambassadors. World number ten tennis player Grigor Dimitrov, rising star Alexander Bublik, who reached the finals of the 2024 Dubai Duty-Free Tennis Championship, and big-wave surfer Francisco Porcella, each embody the harmonious blend of precision, strength, and elegance that defines Bianchet watches.
Through its strategic alliance with Bianchet, AWR Lifestyle is poised to captivate the hearts of luxury watch enthusiasts across the region. This collaboration not only reinforces AWR Lifestyle’s position as a leader in providing innovative and luxurious lifestyle options but also enriches the UAE’s high-end market with timepieces that are true masterpieces of art and engineering.
In conclusion, the partnership between AWR Lifestyle and Bianchet is more than a business collaboration; it is a confluence of vision, innovation, and excellence. As Bianchet makes its mark in the UAE, it brings with it a promise of unparalleled luxury, precision, and sophistication that is set to enthral watch aficionados and elevate the region’s luxury watch market to new heights.
