LC’s ‘skincare you can wear’ is a fashion revolution
Dubai-born lifestyle and activewear brand LC’s new Aloe Collection is redefining everyday essentials with the quiet luxury of skincare-infused style. Crafted from a buttery-soft modal jersey and finished with soothing aloe vera, these wardrobe staples bring a dose of self-care to your off-duty edit — whether you’re en route to Pilates, running errands or luxuriating at home. The silhouettes are effortless, elevated and designed for real life: the Aloe Long Sleeve Fitted Top offers a sleek, scoop-neck layer that polishes any look; the Aloe Split Back Tee reimagines the classic T-shirt with a fluid drape and subtle back-split for movement and ease; while the Aloe Relaxed Long Sleeve Top delivers that ideal throw-on-and-go appeal with its longline cut and softly curved hem. And above all, it’s kind to AC-ravaged skin, keeping you moisturised, soothed and comfortable, effortlessly.
lcofficial.com
Ashri Skin blends Sudanese rituals with Korean skincare science
There’s a new name on the region’s beauty radar that’s rewriting the rules of modern skincare with heritage, heart and high performance. Ashri Skin, founded in Dubai by pharmacist Latifa Elnour, is the luxury indie brand bringing Sudanese beauty wisdom into the spotlight, elevated with cutting-edge Korean innovation. Created to simplify overwhelming routines, Ashri champions unisex, results-driven formulas that transform skincare from a chore into a daily act of self-love. Rooted in Latifa’s Sudanese culture — Ashri means ‘beautiful’ in Nobiin — the brand was born from her desire to offer clarity and confidence to consumers lost in a maze of multi-step regimens. Each formula is gentle, inclusive and scientifically crafted in Korea, merging traditional botanicals with clinically-proven actives. With its thoughtful approach to wellbeing and identity, Ashri Skin is shaping a new era of beauty: intentional, uncomplicated and effortlessly soulful.
ashriskin.com
MÄNN Skincare is the new name elevating men’s grooming
A new era of men’s skincare has arrived. Just months after launching, Dubai-born, Europe-crafted MÄNN Skincare has been crowned Best Male Grooming Product of the Year at Beautyworld Middle East 2025 — a significant win for a category long overdue its luxury moment. With a philosophy rooted in simplicity, science and self-care, MÄNN is redefining how modern men approach skincare. The brand blends high-performance actives with natural-origin ingredients to deliver intelligent, results-driven formulas tailored to men’s unique skin physiology and fast-paced lifestyles. Founded by Kenneth Hoellmann, MÄNN champions authenticity, wellbeing and a more conscious approach to grooming — from clean design and elevated formulations to vegan, cruelty-free, dermatologically-tested standards. Already recognised as a rising leader in men’s grooming innovation, MÄNN inspires a new mindset: skincare as clarity, confidence and everyday ritual.
mannskincare.com
