The United Arab Emirates is a spectacular success story, in which the nation’s visionary leadership set about converting the country’s considerable energy and mineral resources into a modern, vibrant and cosmopolitan society with an exceptional standard of living for all who call it home.
However, Dubai itself stands out as a case study in successful leadership, in that this particular emirate didn’t have the vast mineral wealth of its neighbour Abu Dhabi, and so instead it developed its economy as a business-friendly regional hub for trade and commerce.
It created the region’s largest air and sea ports. It established free zones in which foreigners could own their own businesses. And, most importantly for OMNIYAT’s story, it established rules which allowed expatriates to own the homes they lived in. This approach created an economic environment which has generated many a success story for Dubai’s real estate sector.
Dubai’s real estate boom has been well documented, and is a major growth engine for the emirate’s economy. With thousands flocking to the city from across the world, attracted by the high standards of living, these expatriates take advantage of the opportunity to buy and invest in properties of all kinds, ranging from studio apartments to palatial beachfront villas and elevated penthouses.
However, when I founded OMNIYAT, I had the ambition to revolutionise the Dubai real estate market by creating entirely unique living experiences. OMNIYAT has continuously raised the standards in ultra-luxury real estate ever since and created something that had never been seen in the UAE before.
To achieve this, I would partner with some of the world’s leading visionaries in architectural and interior design to curate sculpted masterpieces that bring together purpose, design, innovation and unique storytelling to create extraordinary experiences for those who inhabit them. This is why we work with partners who will elevate our properties into exceptional living experiences, rather than resorting to brand partnerships to elevate our brand.
Today, at OMNIYAT we refer to this philosophy as ‘The Art of Elevation’.
The Opus, in particular, is the perfect example of this approach. Our first collaboration with the immensely talented Dame Zaha Hadid, one of the world’s most renowned and visionary architects, the design was originally presented in 2007, but the building was eventually completed in 2019. It is unique in that it is the only Zaha Hadid building in the UAE, the only hotel in which she designed both its architecture and the interiors, and one of only two landmarks in the UAE to be designed by her personally, the other being Sheikh Zayed Bridge in Abu Dhabi.
It was an incredible privilege to work with her before she sadly passed away, and we are so proud to continue her legacy with our exciting and ongoing partnerships with Zaha Hadid Architects.
We have continued to apply this philosophy to every new property launched, from The One at Palm Jumeirah to Vela, Vela Viento, AVA at Palm Jumeirah, Orla, The Lana and The Lana Residences, to name a few.
In these exceptional properties, architectural brilliance meets the flair of French interior design, owing to collaborations with the prestigious Foster + Partners and the renowned Parisian design duo, Gilles & Boissier.
A hallmark of OMNIYAT’s commitment to ultra-luxury living, the legendary Dorchester Collection elevates the living experience through its standout servicing and management of the residences.
It was extremely important to us that each property brings something truly unique and unprecedented to Dubai, as that is what OMNIYAT stands for.
For example, a truly stand-out feature of Vela Viento will be the ‘hanging’ dining rooms in the two four-bedroom penthouses and the three signature duplex apartments. It is a concept unique to this property, in which the spaces and bridges between the property’s two towers meet to create a space that offers a distinctive ‘in the sky’ residential experience.
The Lana and The Lana Residences, Dorchester Collection Dubai represent OMNIYAT’s establishment of a new footprint in the Burj Khalifa District, and is only the first step of a master plan for the surrounding Marasi Bay area, with several more incredible properties to follow, including Vela and Vela Viento, as part of our strategy to create unique destinations. It has been extremely rewarding to see that our clientele shares our vision for the area, with the residences at The Lana already sold out, and the final penthouse breaking a record for sale value in the Burj Khalifa District.
The Lana is also our first hospitality project launched in partnership with Dorchester Collection, and is simply a spectacular property, offering the very finest in five-star dining, facilities and breathtakingly scenic venues to be found anywhere in Dubai. It also boasts the very first Dior Spa to be opened outside of Europe, yet another groundbreaking initiative representing our commitment to delivering ultra-luxury experiences unprecedented in the region.
It is these kinds of projects that define OMNIYAT, and set us apart in an increasingly crowded luxury real estate landscape in Dubai. It’s a challenge to raise the bar with every project, but it’s a challenge we relish. That’s what we mean when we say ‘The Art of Elevation’.
